Inter Milan, the champions of one of the best leagues in Europe, Serie A, recently signed an agreement with a renowned blockchain company. The name of this company is Zytara labs and this agreement could last for a long time to come. The collaboration of these two clubs intends to offer the club’s fans, especially those who use its mobile app, access to several crypto-based products.
The app would also offer Inter Milan the opportunity to create a variety of digital collectibles, which are famous all over the world. While the Italian club already has a variety of well-reputed sponsors, this one will be presented on the team kit’s sleeve. Believe it or not, the partnership between the club and the crypto company is around $100 million.
It also has the seal of approval from the renowned Digital Bits foundation. During a detailed press release, it was learned that this collaboration will eventually help to facilitate the football club’s plant to increase its digital presence. With this deal getting confirmed, Zytara will essentially become Inter Milan’s official digital banking partner across the globe. What’s more, it will also be the Italian club’s official crypto to be used globally.
This fintech firm intends to create Inter Milan’s mobile application and implement its various services related to digital banking. All of this will allow users to gain access to the variety of crypto-based products that Zytara offers. In addition, the app will also help in the facilitation of Inter Milan’s home and away tickets.
For the past few years, there have been talks about the Italian football giants planning to introduce payments in the form of crypto. Since Inter Milan has multiple online and offline stores all over the world, this crypto-based partnership makes a lot of sense. The partners also stated that they plan to take advantage of the blockchain known as Digital Bits in order to create nonfungible tokens, digital cards, etc.
One of the club’s chairmen appeared during an interview to discuss this deal and he stated that the club has taken a keen interest in offering digital experiences. The higher-ups at inter think that experiences like these are vital for any type of sports club. With this partnership in place, Inter Milan will take its digital presence to the next level and ensure that digital-savvy fans of the club can also get in on the action.
Plenty of other football teams have also been taking crypto-related sponsorships with Inter Milan’s arch-rivals AC Milan being one of them. Soon enough, other teams could also get in on the crypto action.