In the most recent development a fast-food chain Burger King has developed a strategic partnership with a cryptocurrency firm Robinhood. As the result, Burger King announced to given rewards to its customers in the form of Dogecoin, Ethereum, and Bitcoin.
After the corporate, sports, entertainment and banking industry, food industry also joined the cryptocurrency industry. Burger King has planned to reward its customers from a pool Of Dogecoin, Bitcoin, and Ethereum crypto tokens.
Back on Monday, the fast-food chain announced that it has reached an agreement with Robinhood as the result the fast-food chain will bring crypto benefits to its customer base. One of the biggest reasons behind this announcement is to attract more and more customers to come and become part of the world’s fastest-growing food chain.
The offer will officially start on Nov to till Nov 21 in the U.S region. During this period of time every individual who will shop over $5 on the restaurant’s app will be scheduled to receive a random reward from the pool of the cryptocurrencies. However, the scheme does not provide the customers with the option to select the cryptocurrency of their own desire. In that pool there will be 20 Bitcoin, 200 Ethereum, or 2 million Dogecoin.
However, those customers who will use “My code” feature in restaurant will also join the pool automatically. Now it is up to the people to hurry and become the part if this reward pool.
This campaign from the Burger King is named as “Royal Perks”. The plan is to provide the customers with the points on their purchase and customers can redeem these points in the form of various sort of cryptocurrency tokens. The platform is open for everyone. Every person can register itself in the program by using the Burger King app.
The goal behind this loyalty program is to ensure that every person in the U.S has access to the cryptocurrency market. Since the reward pool for the Robinhood crypto partnership contains an overwhelming amount of Dogecoin, the odds are so that most customers will get one DOGE.
However, when it comes to Ethereum, only one person in 10,000 may receive Ethereum, and just 1 in 100,000 will get 1 Bitcoin. These numbers might look odd in terms of digital tokens. But conversion of these numbers into fiat currency would give the actual picture about the value for money concept.
It seems that the loyalty program is the win-win situation for all three parties, Burger King, Robinhood and the participants. It seems that regardless of the nature of business every business organization is heading in one direction which leads to adoption of cryptocurrency.